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Category: Copywriting

Home Archive by Category "Copywriting"
How to Improve Your Copywriting by Creating a Buyer Persona

How to Improve Your Copywriting by Creating a Buyer Persona

August 5, 2018CopywritingAdChief

Writing persuasive copy is any copywriter’s number one goal. But what does this actually mean? How does persuasion work? Here is a simple example. You try to recommend a film to two persons: one is your friend, the other a…

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Why You Should Write 5 Blog Posts For Your Business

June 13, 2018CopywritingPraveen Kumar

The answer is because writing blogs or articles are the secret to everything that you want to achieve for your business in social media. On social media, people are attracted to some posts and avoid others. Most people think, if…

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How to Write Copy for Millennials

How to Write Copy for Millennials

March 12, 2018CopywritingAdChief

Millennials… every day more and more of them join the workforce and become target customers for all kinds of businesses. Some of them are still teenagers, but some of them are already in their 30s. They grew up with MTV,…

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How to Amp Up Your Ecommerce Copywriting Style

How to Amp Up Your Ecommerce Copywriting Style

January 1, 2018CopywritingAdChief

How do you take your ecommerce copywriting from “duh” to “wow”? Scaling your copywriting style and embracing the unique tone of your brand does not happen overnight. But it better happen fast if you want your ecommerce business to flourish….

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How to Write Effective Copy for Mobile Sites and Apps

How to Write Effective Copy for Mobile Sites and Apps

November 27, 2017CopywritingAdChief

Mobile phones have effectively replaced computers for people who do not need to work with complex software requiring great computing power. Browsing the internet, watching movies and listening to music is now done with a mobile phone. And since we…

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How to Use Storytelling the Right Way for B2B Industries

How to Use Storytelling the Right Way for B2B Industries

November 27, 2017Copywriting, Online marketingAdChief

In B2B marketing, many products and services are hard to advertise. There is nothing exciting about them, no spectacular benefit to bring out and gloss over. Yet, these products are extremely necessary and they are being bought and sold every…

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The Role of Emotion in Ad Copywriting

The Role of Emotion in Ad Copywriting

November 6, 2017Advertising, CopywritingAdChief

Shopping is not a rational decision, but one triggered by emotions. It does not matter if it is a piece of fancy jewellery, a sofa or a car, people have to desire a product in order to click on the…

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How to Create Catchy Blog Headlines That Don't Look Like Clickbait

How to Create Catchy Blog Headlines That Don’t Look Like Clickbait

October 29, 2017CopywritingAdChief

Clickbait articles…we all hate them. They promise a spectacular revelation, or an unheard-of way of losing weight/attracting a partner/making money (and the list keeps going), and the content we reach is simply disappointing. So most of us have learned to…

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Tips for Writing Attention-Grabbing Homepage Content

Tips for Writing Attention-Grabbing Homepage Content

October 29, 2017CopywritingAdChief

Looking at a website homepage as a first time visitor is like meeting a new person: the first impression matters. After the design, page layout and colour palette pass muster, the visitor will focus on the content. What they read…

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Copywriting Formulas to Drive More Engagement on Social Media

Copywriting Formulas to Drive More Engagement on Social Media

October 23, 2017Copywriting, Social MediaAdChief

Have you noticed that certain posts on the social media get more clicks, comments, and shares than others? If you look at them over time and you put them in various categories, you soon realise something: they all follow a…

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What You Need to Know about Direct Response Copywriting

What You Need to Know about Direct Response Copywriting

October 23, 2017CopywritingAdChief

Direct response copywriting is not about building a brand image, or authority for the company as leader in its niche. It is all about getting the reader to do what you want, that is, follow through with the CTA. Yes,…

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Top Hacks for Writing Effective Push Notifications

Top Hacks for Writing Effective Push Notifications

October 16, 2017Copywriting, Online marketingAdChief

Push notifications are specific to mobile phones. They are messages sent by apps or websites to which the user is subscribed. They appear on the mobile screen no matter what the user is doing and are accompanied by a specific…

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What to Do When Someone Steals Your Unique Site Content

What to Do When Someone Steals Your Unique Site Content

October 9, 2017CopywritingAdChief

The internet is a vast place with all sorts of people: there are content authors who strive to create unique and interesting articles and videos, there are people reading or watching the said content, and there are people who steal…

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5 Most Common Ecommerce Copywriting Mistakes

5 Most Common Ecommerce Copywriting Mistakes

October 2, 2017CopywritingAdChief

What has the power to turn a casual browser into a customer, and a decided potential customer into a non-customer? The answer is: copywriting. People rely on the texts they read on your ecommerce business website to determine if your…

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How to Deal with Large Quantity of Copy Needed for Your Ecommerce Website

How to Deal with Large Quantity of Copy Needed for Your Ecommerce Website

October 2, 2017CopywritingAdChief

Copywriting is a time consuming task. You have to find the right approach and idea, write, edit and proofread before you upload the text on your website. So, how do large ecommerce websites manage to deal with the massive task…

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5 Tips to Creating a Company LinkedIn Profile that Generates Leads

5 Tips to Creating a Company LinkedIn Profile that Generates Leads

September 26, 2017Copywriting, Social MarketingAdChief

LinkedIn is the one of the highest performing lead generation sources for B2B and also performs well in the B2C sector. The nature of this network is the key explanation for this level of performance: people who create LinkedIn profiles…

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How to Write an Engaging About Us Page for Your Website

How to Write an Engaging About Us Page for Your Website

September 19, 2017CopywritingAdChief

About Us pages are probably the first type of web pages and have carried on despite the changes to websites and the internet. No matter what type of business you are running, you should share a few words about your…

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5 Tips For Writing Great Press Releases

5 Tips For Writing Great Press Releases

September 19, 2017CopywritingAdChief

Before the internet and the social media, press releases where the only way in which companies could share their news with the general public. The press releases would be sent to major newspapers and printed in a special section. Right…

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How to Create Email Newsletters that Convert

How to Create Email Newsletters that Convert

September 11, 2017Copywriting, Online marketingAdChief

Email is still one of the most powerful marketing tools – and it costs you less than any other type of digital marketing campaign. That being the case, it is surprising that the art of crafting a newsletter is not…

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How to Write an Advertorial That Doesn’t Look Like an Ad

How to Write an Advertorial That Doesn’t Look Like an Ad

September 11, 2017Advertising, CopywritingAdChief

Advertorials are, probably, the first form of native advertising. The first advertorials appeared in magazines and newspapers, before the age of internet. To define an advertorial, it is a piece of promotional content which looks and reads like actual articles…

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5 Strategies for Creating Evergreen Content

5 Strategies for Creating Evergreen Content

August 21, 2017Copywriting, Online marketingAdChief

What is evergreen content, first of all? It is the kind of content you can read or watch year after year and it is still relevant. And it keeps ranking in Google searches, bringing new readers to your web page…

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5 Actionable Tips for Writing Winning Product Descriptions

5 Actionable Tips for Writing Winning Product Descriptions

August 21, 2017CopywritingAdChief

A picture is worth a thousand words, but you still need to write descriptions to accompany product photos. A great product description will persuade a prospect to make a purchase, even if they did not have the intention to buy…

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Tips for Writing Powerful B2B Email Marketing Copy

Tips for Writing Powerful B2B Email Marketing Copy

July 31, 2017CopywritingAdChief

Email is still one of the most powerful and cost-efficient marketing tools you have in your arsenal. However, it is also a challenging one – especially in the B2B world. Honestly now, decision makers in large companies have their inbox…

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Key Elements of a Successful Slide Presentation

Key Elements of a Successful Slide Presentation

July 23, 2017Copywriting, Lead generationAdChief

Slide presentations are one of the most effective formats for delivering keynotes, sales propositions and other business-related communications. In the B2B environment, knowing how to create and deliver a slide presentation is a must-have skill. However, there is still a…

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Top Psychological Principles of High Converting Websites

Top Psychological Principles of High Converting Websites

July 17, 2017Copywriting, Creative, Web DesignAdChief

We have already approached the issue of the role of psychology in marketing and sales in past articles. Today we will do a little more in-depth analysis of what influences people to do their shopping on a specific website, while…

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How to Create a Product Demo That Sells

How to Create a Product Demo That Sells

July 17, 2017Copywriting, Lead generationAdChief

“Show me the goods, I’ll show you the money” is the basic principle behind product demos. You show people what your product does and they line up to order it. Well, that’s an overly simplistic view. In reality, not every…

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5 Effective Lead Magnets You Should Use in 2017

5 Effective Lead Magnets You Should Use in 2017

July 17, 2017Copywriting, Lead generationAdChief

Lead magnets represent giveaways for your social media followers and website visitors which are offered for the purpose of converting them into leads. This is usually done by asking people to give their email address in exchange for access to…

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Top Content Marketing Tools in 2017

Top Content Marketing Tools in 2017

July 10, 2017Copywriting, Online marketingAdChief

Content marketing continues to rule as the most effective and cost efficient strategy to build and establish your brand name and attract new customers. As you may already know, it takes a lot of time to plan and execute your…

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dos and donts for hashtag use in 2017

Do’s and Don’ts in Hashtag Use for 2017

July 3, 2017Copywriting, Social MediaAdChief

Over the last few years, hashtags have been used and abused in several ways. At the beginning, there were only private users raising the stakes in the longest, most annoying, most pointless and most dense number of hashtags per social…

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Words You Need to Stop Using in B2B Copywriting

Words You Need to Stop Using in B2B Copywriting

June 26, 2017CopywritingAdChief

Business to business copywriting should be a clever mix of creative writing and a business savvy tone of voice. The key rule for any kind of copywriting, after all, is to pen your messages in a way which your target…

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How to Write Business Case Studies for Lead Generation

How to Write Business Case Studies for Lead Generation

June 26, 2017Copywriting, Lead generationAdChief

Case studies are a very specific type of content for the promotion of your business. They are based on actual customers and the way you helped them solve their problem. The key rule for a case study is to be…

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Essential Skills a Great Copywriter Must Have

5 Essential Skills a Great Copywriter Must Have

June 26, 2017CopywritingAdChief

Copywriters know how to write. Great copywriters know a lot more than just that and have the ability to produce content that sells products. This is what it is really all about: making people trust brands and buy their products….

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5 Tips to Write Compelling White Papers

5 Tips to Write Compelling White Papers

June 11, 2017Copywriting, Online marketingAdChief

Of all the types of content you can create, one of them has the potential to help you build your reputation as an expert in your niche: the white paper. What are white papers? Originating in the corporate world, white…

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How to Use SlideShare for B2B Marketing

How to Use SlideShare for B2B Marketing

June 11, 2017Copywriting, Lead generationAdChief

SlideShare is the most powerful and popular platform for slide presentations. It has become even more valuable since it was acquired by LinkedIn. The reason for this is that every SlideShare member can automatically share their presentations on the LinkedIn…

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Steps to Crafting a Great B2B Sales Pitch

Steps to Crafting a Great B2B Sales Pitch

June 11, 2017Copywriting, Lead generationAdChief

Let’s face it: everyone gets nervous before writing their first sales pitches. “Am I too aggressive?” “Am I persuasive enough?” “Will people even want to read this?” Your doubts are understandable. After all, who isn’t already tired of all the…

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5 Tips for Writing an Effective Web Page Meta Description

5 Tips for Writing an Effective Web Page Meta Description

June 5, 2017CopywritingAdChief

Meta descriptions are bits of text (150-160 characters long) which appear under the links in Google search pages. They are powerful SEO tools which help your website rank higher, improving your chances at finding customers through organic searches. Although they…

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How to Write the Perfect Social Media Bio in 2017

How to Write the Perfect Social Media Bio in 2017

June 5, 2017Copywriting, Social MediaAdChief

Do you know that the simplest things make the greatest difference? You probably agree with this statement, but fail to see how it matters for the topics we are generally discussing on this blog – social media marketing. In fact,…

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Best Practices for Writing a Payment Reminder Letter

Best Practices for Writing a Payment Reminder Letter

May 28, 2017CopywritingAdChief

Most online businesses these days sell products with direct online payment at the moment of purchase. But there are still a lot of companies which issue invoices with flexible payment terms, allowing customers a period of up to 30 days…

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how to create a great tutorial

How to Create a Great Tutorial

May 21, 2017CopywritingAdChief

Tutorials are some of the most valuable pieces of content to share on your company blog and on the social media. With tutorials you can promote your keywords as part of your SEO strategy, demonstrate your expertise on a topic…

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Types of CTAs You Should Try on Your Website

Types of CTAs You Should Try on Your Website

May 21, 2017CopywritingAdChief

Calls to action are mandatory on websites, because you want to convert your site visitors into leads and leads into customers. As we all know, nobody will spontaneously subscribe to a newsletter or buy a product – you need to…

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The Best Online Tools to Check for Grammar and Plagiarism

The Best Online Tools to Check for Grammar and Plagiarism

May 14, 2017CopywritingAdChief

As your company grows and you need to focus more on developing and enhancing products, and finding new ways to attract customers, you need to start outsourcing various parts of your activity. One of these is writing for your blog…

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Top Phrases That Tick Off Your Customers

Top Phrases That Tick Off Your Customers

May 14, 2017CopywritingAdChief

Sometimes a simple, badly phrased question can undo months of hard work to win over a customer. The truth is that many companies forget that winning a customer is not enough: you have to maintain the same level of friendliness…

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5 Headline Formulas That Work Every Time

5 Headline Formulas That Work Every Time

May 7, 2017CopywritingAdChief

Headlines are probably the most important part of your copy. Famed advertiser David Ogilvy used to say that once you are done writing your headline, you have spent 80 cents out of your dollar. This means that if your headline…

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6 Awesome Examples of Storytelling in Ecommerce

6 Awesome Examples of Storytelling in Ecommerce

May 7, 2017CopywritingAdChief

You may have heard it before: today you need to tell a great story in order to sell your products. By themselves, products don’t sell anymore. There is no novelty in anything except for cutting-edge hi-tech. But we are not…

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5 Simple Tips for More Effective Food Copywriting

5 Simple Tips for More Effective Food Copywriting

May 7, 2017CopywritingAdChief

Copywriting for restaurant businesses is tough. If only you could let people smell the delicious dishes through your website or app…they would surely queue to have lunch at your restaurant. But unfortunately, we still do not have the technology which…

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Top Blog Post Ideas to Bring Variety to Your Content

Top Blog Post Ideas to Bring Variety to Your Content

May 1, 2017Copywriting, Online marketingAdChief

Your blog is updated frequently and according to your publishing schedule, yet engagement and traffic are on a steady decline. What could be the reason? Your topics are well within the interests of your target audience and your tone of…

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How to Create Blog Content for Your Business

How to Create Blog Content for Your Business

April 23, 2017Copywriting, Online marketingAdChief

Running a business blog is very different from keeping a personal blog, as so many entrepreneurs have found out. Personal blogging is something which you do whenever you feel you have something to share with your readers. A business blog…

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Top Examples of Call to Actions You Cannot Ignore

Top Examples of Call to Actions You Cannot Ignore

April 17, 2017Copywriting, Lead generationAdChief

Have you ever wondered what made you sign up to a newsletter or a free trial for a software product? You were not actively seeking the respective subscription but then you happened upon the landing page and the call to…

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Are You Writing for Your Audience or for Yourself

Are You Writing for Your Audience or for Yourself?

April 17, 2017CopywritingAdChief

Writing is something extremely personal. No matter how much you try to leave your personality at the doorstep and assume a public persona for your blog articles, everyone is betraying something about themselves in the way they write. And this…

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Best Practices to Test Your Ad Copy

Best Practices to Test Your Ad Copy

April 9, 2017CopywritingAdChief

Testing is one of the key activities in marketing, especially when it comes to ads. Ad campaigns are very useful when they are built and deployed adequately. But they can also prove a costly mistake if you do not select…

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