Writing persuasive copy is any copywriter’s number one goal. But what does this actually mean? How does persuasion work? Here is a simple example. You try to recommend a film to two persons: one is your friend, the other a…
The answer is because writing blogs or articles are the secret to everything that you want to achieve for your business in social media. On social media, people are attracted to some posts and avoid others. Most people think, if…
Millennials… every day more and more of them join the workforce and become target customers for all kinds of businesses. Some of them are still teenagers, but some of them are already in their 30s. They grew up with MTV,…
How do you take your ecommerce copywriting from “duh” to “wow”? Scaling your copywriting style and embracing the unique tone of your brand does not happen overnight. But it better happen fast if you want your ecommerce business to flourish….
Mobile phones have effectively replaced computers for people who do not need to work with complex software requiring great computing power. Browsing the internet, watching movies and listening to music is now done with a mobile phone. And since we…
In B2B marketing, many products and services are hard to advertise. There is nothing exciting about them, no spectacular benefit to bring out and gloss over. Yet, these products are extremely necessary and they are being bought and sold every…
Shopping is not a rational decision, but one triggered by emotions. It does not matter if it is a piece of fancy jewellery, a sofa or a car, people have to desire a product in order to click on the…
Clickbait articles…we all hate them. They promise a spectacular revelation, or an unheard-of way of losing weight/attracting a partner/making money (and the list keeps going), and the content we reach is simply disappointing. So most of us have learned to…
Looking at a website homepage as a first time visitor is like meeting a new person: the first impression matters. After the design, page layout and colour palette pass muster, the visitor will focus on the content. What they read…
Have you noticed that certain posts on the social media get more clicks, comments, and shares than others? If you look at them over time and you put them in various categories, you soon realise something: they all follow a…
Direct response copywriting is not about building a brand image, or authority for the company as leader in its niche. It is all about getting the reader to do what you want, that is, follow through with the CTA. Yes,…
Push notifications are specific to mobile phones. They are messages sent by apps or websites to which the user is subscribed. They appear on the mobile screen no matter what the user is doing and are accompanied by a specific…
The internet is a vast place with all sorts of people: there are content authors who strive to create unique and interesting articles and videos, there are people reading or watching the said content, and there are people who steal…
What has the power to turn a casual browser into a customer, and a decided potential customer into a non-customer? The answer is: copywriting. People rely on the texts they read on your ecommerce business website to determine if your…
Copywriting is a time consuming task. You have to find the right approach and idea, write, edit and proofread before you upload the text on your website. So, how do large ecommerce websites manage to deal with the massive task…
LinkedIn is the one of the highest performing lead generation sources for B2B and also performs well in the B2C sector. The nature of this network is the key explanation for this level of performance: people who create LinkedIn profiles…
About Us pages are probably the first type of web pages and have carried on despite the changes to websites and the internet. No matter what type of business you are running, you should share a few words about your…
Before the internet and the social media, press releases where the only way in which companies could share their news with the general public. The press releases would be sent to major newspapers and printed in a special section. Right…
Email is still one of the most powerful marketing tools – and it costs you less than any other type of digital marketing campaign. That being the case, it is surprising that the art of crafting a newsletter is not…
Advertorials are, probably, the first form of native advertising. The first advertorials appeared in magazines and newspapers, before the age of internet. To define an advertorial, it is a piece of promotional content which looks and reads like actual articles…
What is evergreen content, first of all? It is the kind of content you can read or watch year after year and it is still relevant. And it keeps ranking in Google searches, bringing new readers to your web page…
A picture is worth a thousand words, but you still need to write descriptions to accompany product photos. A great product description will persuade a prospect to make a purchase, even if they did not have the intention to buy…
Email is still one of the most powerful and cost-efficient marketing tools you have in your arsenal. However, it is also a challenging one – especially in the B2B world. Honestly now, decision makers in large companies have their inbox…
Slide presentations are one of the most effective formats for delivering keynotes, sales propositions and other business-related communications. In the B2B environment, knowing how to create and deliver a slide presentation is a must-have skill. However, there is still a…
We have already approached the issue of the role of psychology in marketing and sales in past articles. Today we will do a little more in-depth analysis of what influences people to do their shopping on a specific website, while…
“Show me the goods, I’ll show you the money” is the basic principle behind product demos. You show people what your product does and they line up to order it. Well, that’s an overly simplistic view. In reality, not every…
Lead magnets represent giveaways for your social media followers and website visitors which are offered for the purpose of converting them into leads. This is usually done by asking people to give their email address in exchange for access to…
Content marketing continues to rule as the most effective and cost efficient strategy to build and establish your brand name and attract new customers. As you may already know, it takes a lot of time to plan and execute your…
Over the last few years, hashtags have been used and abused in several ways. At the beginning, there were only private users raising the stakes in the longest, most annoying, most pointless and most dense number of hashtags per social…
Business to business copywriting should be a clever mix of creative writing and a business savvy tone of voice. The key rule for any kind of copywriting, after all, is to pen your messages in a way which your target…
Case studies are a very specific type of content for the promotion of your business. They are based on actual customers and the way you helped them solve their problem. The key rule for a case study is to be…
Copywriters know how to write. Great copywriters know a lot more than just that and have the ability to produce content that sells products. This is what it is really all about: making people trust brands and buy their products….
Of all the types of content you can create, one of them has the potential to help you build your reputation as an expert in your niche: the white paper. What are white papers? Originating in the corporate world, white…
SlideShare is the most powerful and popular platform for slide presentations. It has become even more valuable since it was acquired by LinkedIn. The reason for this is that every SlideShare member can automatically share their presentations on the LinkedIn…
Let’s face it: everyone gets nervous before writing their first sales pitches. “Am I too aggressive?” “Am I persuasive enough?” “Will people even want to read this?” Your doubts are understandable. After all, who isn’t already tired of all the…
Meta descriptions are bits of text (150-160 characters long) which appear under the links in Google search pages. They are powerful SEO tools which help your website rank higher, improving your chances at finding customers through organic searches. Although they…
Do you know that the simplest things make the greatest difference? You probably agree with this statement, but fail to see how it matters for the topics we are generally discussing on this blog – social media marketing. In fact,…
Most online businesses these days sell products with direct online payment at the moment of purchase. But there are still a lot of companies which issue invoices with flexible payment terms, allowing customers a period of up to 30 days…
Tutorials are some of the most valuable pieces of content to share on your company blog and on the social media. With tutorials you can promote your keywords as part of your SEO strategy, demonstrate your expertise on a topic…
Calls to action are mandatory on websites, because you want to convert your site visitors into leads and leads into customers. As we all know, nobody will spontaneously subscribe to a newsletter or buy a product – you need to…
As your company grows and you need to focus more on developing and enhancing products, and finding new ways to attract customers, you need to start outsourcing various parts of your activity. One of these is writing for your blog…
Sometimes a simple, badly phrased question can undo months of hard work to win over a customer. The truth is that many companies forget that winning a customer is not enough: you have to maintain the same level of friendliness…
Headlines are probably the most important part of your copy. Famed advertiser David Ogilvy used to say that once you are done writing your headline, you have spent 80 cents out of your dollar. This means that if your headline…
You may have heard it before: today you need to tell a great story in order to sell your products. By themselves, products don’t sell anymore. There is no novelty in anything except for cutting-edge hi-tech. But we are not…
Copywriting for restaurant businesses is tough. If only you could let people smell the delicious dishes through your website or app…they would surely queue to have lunch at your restaurant. But unfortunately, we still do not have the technology which…
Your blog is updated frequently and according to your publishing schedule, yet engagement and traffic are on a steady decline. What could be the reason? Your topics are well within the interests of your target audience and your tone of…
Running a business blog is very different from keeping a personal blog, as so many entrepreneurs have found out. Personal blogging is something which you do whenever you feel you have something to share with your readers. A business blog…
Have you ever wondered what made you sign up to a newsletter or a free trial for a software product? You were not actively seeking the respective subscription but then you happened upon the landing page and the call to…
Writing is something extremely personal. No matter how much you try to leave your personality at the doorstep and assume a public persona for your blog articles, everyone is betraying something about themselves in the way they write. And this…
Testing is one of the key activities in marketing, especially when it comes to ads. Ad campaigns are very useful when they are built and deployed adequately. But they can also prove a costly mistake if you do not select…