What You Need to Know about Facebook™ Stories
We live in the era of speed. We are ready to move on to 5G internet speed, we have an app for everything to give us access to information and shopping. And we want to get to the gist of…
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Facebook™ Ad Tips for Car Dealers
The car market has a longer sale cycle compared to other industries. When people buy a car, they keep it for at least 5 years or even longer if they look after it properly. For car dealers, this is means…
New Facebook™ Ads Tips for the Holiday Sales Season 2018
In marketing, nothing stays the same for a long time. The tips and tricks that worked a few months ago are now ineffective. This is even truer when you are running your marketing campaigns on the social media, especially…
Facebook™ Ad Tips for Chiropractors
Looking at your work as a chiropractor from the outside, anyone would assume that you’re fully booked and can barely take a breath between two patients. In the stressful life we live, your service is a Godsend for so many…
How to Reuse Your Most Successful Posts as Facebook™ Ads
A good Facebook™ post should not go into oblivion. Especially if your followers liked, commented and shared the life and soul of it. In a time where relevant metrics are shifting towards engagement, you must make the most of your…
How to Write Highly Converting Social Media Ads Copy
Social media marketing has been for some time the darling of all digital marketing. Let’s be honest, random banner ads on websites are no longer effective. For one, a lot of people have ad blockers installed. For another, even if…
How to Promote Your Childcare Business with Facebook™ Ads in Examples
Running a childcare business is both exhausting and rewarding. The most important thing is to have your enrolment chart full at all times, in order to stay profitable. This is not easy, because choosing a daycare is a sensitive issue…
Examples of Top Performing Facebook™ Ads for Dental Practices
Going to the dentist’s is never fun, but it is mandatory. A white, sparkling smile is not only a sign of beauty, but also of health. You know that and your patients know it, too. However, it takes a little…
The Anatomy of Effective Facebook™ Ads for Pet Products in Examples
Theory is fine, but practice usually shows how hard it is to do something. When it comes to creating effective Facebook™ ads, it is no different. As a pet store owner, you’ve probably gone by the book in designing ads,…
Lead Generation for Pet Businesses Using Facebook™ Ads
Pets play an important role in people’s lives. Most pet owners treat their four-legged friend as a family member. They give them the best of everything: food, toys, and healthcare. Pet stores like yours help people provide their cats, dogs…
Examples of Effective Facebook™ Ads for Gyms and Fitness Centres
During our entire lives, we never stop learning. This is true whether we are aware of it or not. From life lessons to acquiring new skills, we improve ourselves and become better at what we do and who we are….
How to Generate Leads with Facebook™ Ads for Your Gym
Today’s mantra for most people is living a healthier life. Yet, you have not seen a significant increase in the number of the clients at your gym. You have your loyal customers and, every now and then, an influx of…
Facebook™ Ads Tips for Mortgage Brokers and Lenders
Mortgage brokerage is not an easy line of business. You need a constant supply of leads – but not just people who are interested in buying a house. They must also meet the financial criteria for qualifying for a mortgage…
How to Use Custom Frames for Facebook™ Dynamic Ads
Facebook™ ads are very effective because they look like regular posts and users do not perceive them as disruptive. Very few of them will bother to hide your ads, unless they are too repetitive (see our article about improving your…
Effective Ways to Improve Your Facebook™ Ads Relevance Score
Facebook™ ads are effective as long as you remember to target the right people and to show them something they want to click on. Otherwise, your ads will be ignored or get irrelevant clicks. Thus, you pay for clicks or…
Smart Tips to Promote Your Ecommerce Business with Facebook™ Ads
The ecommerce world is busy and hectic. There are offers upon offers, limited time promotions and many, many ads of all kinds. There is no wonder that people’s attention span has got smaller and smaller and their interest dulled over…
Examples of Effective Facebook™ Ads for Spas and Beauty Salons
The beauty business is a very sensitive one. The promise of a new look, of everlasting youth must be accompanied by serious credentials. Too many women and men fell victim to exaggerated promises, so that consumers are now more careful…
Effective Tips for High Performing Facebook™ Ads for Gaming
Selling a video game is not a child’s play at all. The market is huge, true, but well saturated. You can find any kind of game: action, adventure, hidden objects, first person shooters, etc. This means that there is a…
The Definite Guide to Facebook™ Ads for Affiliate Marketing
Facebook™ is a great place for marketers. It is the most active social media platform for people over 25 and its Ad Creator platform is extremely easy to use even for someone without prior experience. This is why most social…
Examples of Facebook™ Ad Campaigns for B2B Industries
We have discussed in some of our previous articles about the role of Facebook™ advertising for B2B industries. The fact remains that many marketers have the preconceived idea that social media marketing for B2B begins and ends with LinkedIn. …
How to Know If Your Facebook™ Ads Are Beating Your Competitors’?
A significant part of any business owner is to keep an eye on the competition. They are doing the same: trying to spy on your marketing strategies, on your ads and on the ways in which they can use your…
Mistakes B2B Marketers Make In Facebook™ Ads
For starters, one of the worst mistakes B2B marketers can make is ignoring Facebook™ as a source of good leads. While it is true that B2C pages and ads are prevalent, this social media network is an online forum where…
5 Killer Facebook™ Ads Recipes for Restaurant Business
This is one of the most difficult times to run a restaurant. There are so many large fast food networks available, offering cheap and quick meals for busy people. The growing concept of street food mobile units is yet another…
How to Use Facebook™ Groups for Lead Generation
Facebook™ remains the number one social media network for lead generation and online marketing strategies. It has grown into a mature platform preferred mostly by people over 25 years old. This means that you are most likely to find your…
5 Lead Generation Mistakes Real Estate Agents Make On Facebook™
Both real estate agents and independent realtors can benefit a lot from using Facebook™ as a platform for finding new leads for their business. However, many of them miss out on lots of opportunities due to an inadequate approach. …
Why Facebook™ Advertising Is the Future for Real Estate Agents
Real estate agencies and independent realtors have depended on advertising since the inception of this industry. Starting with printed listings displayed in the window to digital ad campaigns, real estate professionals knew that they had to reach out to potential…
Ultimate Guide to Facebook™ Ads for Real Estate Agents
A realtor’s work is never easy. The sale process for real estate property is, probably, the longest among all the other types of B2C and B2B types of sales. A house, an office building or a plot of land represent…
Best Practices for Facebook™ Ad Placement in 2018
The best way of getting a good return on investment on your Facebook™ is making sure you serve the right ad to the right persons and in the right place. As the social media network grew and diversified into separate…
B2B Marketing: How to Reach Decision Makers
One of the many differences between B2B and B2C marketing is getting your message in front the ultimate buyer: the decision maker. In B2C, every potential lead is a potential customer. Even though spouses make important purchasing decision together,…
What Exactly is Intent Marketing?
The Holy Grail of marketing is to give everyone the right message about the right product at the right moment. When this goal is reached and a formula of sorts is found, we can say that a marketer’s job becomes…
The Good, the Bad and the Ugly in Email Marketing for 2018
When social media ads were first introduced, experts predicted the death of email marketing. Years later, email marketing and social media ads coexist happily and help business owners create targeted and personalised integrated campaigns and find better qualified leads. …
How to Improve Your Copywriting by Creating a Buyer Persona
Writing persuasive copy is any copywriter’s number one goal. But what does this actually mean? How does persuasion work? Here is a simple example. You try to recommend a film to two persons: one is your friend, the other a…
Practical Examples of How Facebook™ Ads and Messenger Chatbots Can Work Together
Facebook™ marketing now has a powerful ally for any business owner and marketer: Messenger chatbots. It all started with the decision to create a separate app for direct chat within Facebook™ and then with the permission granted to businesses to…
How to Use Facebook™ Ads to Drive Webinar Registrations
Webinars are powerful marketing tools. They help businesses build authority, attract qualified leads and drive sales. According to a survey conducted by ClickMeeting webinar platform among B2B decision makers: 76% B2B buyers based their purchasing decisions on attending webinars 41%…
How to Use Lookalike Audiences and Email Marketing to Grow Your Business
For many business owners, the idea of an online strategy is a “this-or-that” approach. Some use email marketing, while others use Facebook™ marketing. But too many of them consider splitting their marketing budget so that they use Facebook™ AND email….
The Local Business Guide to Facebook™ Ads
Looking over the advice we’ve shared so far on Facebook™ advertising, we focused mostly on creating a sales funnel and driving traffic to your website. This choice was based on the fact that a large proportion of businesses are online…
How to Stream a Webinar on Facebook™ Live
Webinars are among the most effective lead nurturing strategies out there: they let you demonstrate your authority while connecting with your audience in direct conversation. Successful webinars usually end with lots of qualified leads, and even sales if you pitch…
What you Need to Know about Retargeting Ads for Cart Abandonment
Cart abandonment is the number one reason your business does not achieve a good conversion rate, in accordance to the money you invest in advertising and marketing strategies. This has been an ongoing problem since online shopping came into being….
How to Use Facebook Ads and Chatbots to Increase Your Conversion Rate
One of the metrics used to measure the success of online marketing strategies is conversion rate. This metric represents the percentage of leads that make a purchase and, thus, become your customers. As any marketer knows, it is becoming increasingly…
How to Install the Facebook™ Pixel on your WordPress Website
We have already discussed the importance of using the Facebook™ Pixel in several articles. Without going into a deep introduction on how this code element works, we will start by reminding you that the Facebook™ Pixel helps businesses and marketers:…
How to Use Customer Testimonials in your Sales Funnel
Getting people interested in your brand and products and convincing them to buy are not easy tasks for business owners and marketers. To achieve this goal, you create something called a sales funnel. This is a series of marketing strategies…
How to Write a Case Study for your Ecommerce Business
Case studies are one of the most persuasive types of content, almost on par with testimonials. They speak of how your products and services have actually helped real people solve their problems and achieve their desired results. They reinforce and…
How to Fix a Failing Facebook™ Sales Funnel
Recent statistics show that Facebook™ still dominates the social media marketing world. However, looking closely at some of the findings, we realise a significant issue: 93% of businesses use Facebook™ for marketing, but only 49% of business owners consider that…
How to Target Website Visitors with Facebook™ Custom Audiences
Facebook™ advertising continues to lead as one of the most efficient and cost effective digital marketing strategies, even after the Cambridge Analytica scandal. It had nothing to do with the businesses, marketers and brands that try to establish an open…
How Europe’s GDPR Affects Small Businesses’ Digital Marketing
May 15, 2018 will be an important date for every online business and digital marketer. On this day, the European Union’s General Data Protection Regulation (GDPR) will come into effect and forever change our concept of data collection and privacy…
How to Use Facebook™ Messenger for Customer Service
One of the first duties of any successful business owner is to make sure that they serve their customers promptly and accurately. Customer service is one of the core activities of any company, one which you cannot neglect. In the…
How to Prevent Your WordPress Site from Being Hacked
One of the worst nightmares for any WordPress website owner is having their website taken over by hackers. This happens very frequently, unfortunately, because there is money to be made from desperate business owners who are willing to pay a…
Top 7 WordPress Plugins for Small Business Websites in 2018
Every year brings new plugins, widgets and security updates for WordPress. Since WordPress is an open source site building platform, developers from all over the world keep creating additions and making improvements to the platform itself and to the list…
5 Actionable Social Media Tips for Busy Entrepreneurs
Running your business is a complex, full-time activity–and with many overtime hours of work, as well. Between working on new products, keeping in touch with customers, and keeping all financial and legal documents in order, your daily schedule is full…
5 Practical Way to Create Videos from Blog Posts
Repurposing existing content is one of the ways in which you can keep up with your social media calendar without working too hard seeking new topics to approach. There are several ways in which you can repurpose content, such as:…