The B2B marketing world is a difficult place to live in and succeed. The number of potential clients expands at a very slow rate, while competition grows day by day. Plus, your prospects are knowledgeable professionals who know exactly what…
You must have encountered many social media posts labelled #TBT. The initials stand for: throwback Thursday. As the denomination shows, such posts are shared on Thursday. They are usually old photos/video of the user, reminders of important events from the…
For some time now, Facebook™ rewards the most active members on pages with the Top Fan badge. This badge appears above the user name. For Facebook™ page managers, there is a special section in the Settings area where they can…
Today we will discuss a serious matter: the quality of your Facebook™ ad leads. First of all, what is a quality lead? It is a person who clicks on your ad, follows through your sales funnel and actually makes a…
Content marketing metrics, just like SEO and social media engagement metrics, are valuable instruments. They tell you if the content you create and share performs well. By performing well, we mean several things. One is the constant flow of visitors…
Summer is here and everyone is looking for great holiday deals. And your travel agency just happens to have them! The issue is: how do you get all these people who want to go on holiday find your offers? The…
Facebook™ marketing is one of the leading elements of digital marketing strategies for companies all over the world. Its effectiveness and affordable character (when it is done right) help businesses create a continuous traffic and sales funnel to their website….
On the social media everything is public and stays forever on news feeds. There are inspirational quotes. There are interesting videos. And then there is a negative comment from a customer. The way you deal with the last issue proves…
Social media is a powerful tool for businesses and marketers to find new clients. You know it, since you are using it, too. And you are probably looking for ways to grow your number of followers, the engagement rate of…
Although you many not be aware what Quora is, you have probably used it at a certain point. It was when you were looking for an expert answer to a complex question and Quora came up at the top of…
They say that organic reach is dead. They are wrong. While you should not rely on exposure and lead generation solely from your content being shared across social media, you should not neglect this aspect either. After all, every lead…
Instagram is on the rise. As people are more attracted by visual content and less willing to sort through fake news and political debates, Instagram has grown its number of users and relevance, both for individuals and for businesses. And…
Facebook™ Business Manager is one of the most advanced tools any social media platform has created especially for brands and companies that use social media marketing. It creates a clear separation between the personal accounts of the people who work…
When we were young, our parents and teachers would tell us: “Listen before you speak”. It turns out that it was very good advice, not just in interactions with others at a personal level, but also in business. Today we…
Content marketing takes time and skill. Few business owners have time, and many believe they don’t have the right skills. At the same time, they don’t have the budget to outsource content marketing to an agency. What can you do…
The key goal of every business website is to be found by potential customers. To this end, you prepare various digital marketing strategies, invest in Facebook™ ads and try to maintain an active presence on various social media networks. And…
Before you start writing your next blog post or lead magnet, you should take a little time to read this article. We have covered many aspects related to a great content marketing strategy: how to document it, how to improve…
The word hacking is not a nice one, but funnel hacking is not actually a bad practice. We may say that it is in a grey area. However, there are good and bad ways of using it. The manner and…
Very soon, you may be able to pay for Facebook™ ads with a proprietary digital coin developed by the social media network. That’s right, the Facebook™ Team has been working for some time now on creating its own cryptocurrency. The…
We said for a long time that video is the king of content on all social media platforms, but especially on Facebook™. Now, two independent studies have the numbers that prove it. Using empirical research, the two studies focused on…
At Adchief, we love to keep you informed and to help you grow your business with effective marketing advice. And part of our mission is also to show you were to look for more inspiration and help to hone your…
A good content marketing strategy goes beyond what you post, where you post and when you post. Many companies are doing everything by the book, and yet the results are below expectation. There is one good reason for this: the…
LinkedIn is the largest social media platform for professionals and businesspeople. Some of the members are looking for job opportunities, others are trying to grow their network and stay in touch with the latest development in their field of activity….
Instagram is currently beta testing a new type of account: Creator account. This is not available for just any average user to test, and it will probably be reserved for accounts with a high followership when it finally rolls out….
The journey of every prospect or lead ends on your website. Whether they started from a Facebook™ ad or an Instagram Story, they are finally where you want them to be. But what happens once they reach your website? Some…
Everywhere you look on the web, you see a constant increase in video content. On blogs, on the social media, on business forums and product websites – it is the same thing. And the trends are clear: video is a…
The evolution of internet and the devices used to browse it changed the way content writers craft their articles. In the beginning, there was absolutely no difference between print and online articles. Now, we see a huge difference: in the…
Headlines are like ads for content. It can be a video on YouTube, an article on your company blog or a presentation on SlideShare. They should tell the readers what they will learn if they keep reading and entice them…
Facebook™ is changing – that is the news item you’ve been reading for a couple of weeks now. The biggest social media platform does not want to lose its dominant position. However, this position has been threatened by several major…
Last week was absolutely crazy for Facebook™ groups. A massive spam attack hit many popular groups, with malicious users infiltrating and posting abusive and pornographic content. As a result, Facebook™ shut down several groups, before being aware of what was…
Social media marketing plays an ever increasing role for businesses across the world. And we are not just making a statement, but drawing conclusions from a recent survey conducted by The Manifest, a business news website in the USA. The…
As we have stressed in many other articles, video is king of content. Thus, the natural question is: how can I create videos for my business? Do I have to pay filmmakers for every Facebook™ ad and promotional video? Big…
Time to discuss content again. More precisely, how your document your content marketing strategy. That’s right, you need to have a clear procedure and put it in writing. Yes, we know that it means extra work for you – but…
Facebook™ and its associated platforms – Messenger, Instagram and WhatsApp – are about to change dramatically from the way we knew them. At least this is the biggest disclosure that Mark Zuckerberg made during the annual F8 event hosted by…
Facebook™ advertising is effective if you do it right. But how do you know that you’re doing it right? You measure the results of each campaign. You try to attribute every sale and every sign-up to the ads you showed…
What does spring cleaning mean for your business? Identifying and removing obsolete stock? A fresh coat of paint on your office walls? Sprucing up the design of your website? We also recommend performing an in-depth social media audit. Social…
Instagram marketing for a B2B company? Is this for real? Yes, it is. Corporate buyers are people like you and I. They have Instagram accounts. They are just as likely to start following a potential supplier on this social media…
The 26th of March 2019 will remain a milestone date in the history of internet. This is the day when the European Union adopted the strictest digital copyright rules to date. As we will show you below, these new rules…
Do you remember playing the game “Where’s Waldo” as a child? Waldo is a cartoon character who appears hidden in drawings among a large number of other characters. It takes a lot of attention and a good eye to spot…
Video is king of everything these days. People find it easier to gain useful information from watching a video than reading a text. Even the human brain is designed to understand and retain visual information better than abstract information (and…
Any kind of marketing strategy – from Facebook™ ads to guest posting – relies on one cornerstone element: content. Your lead generation and sales efforts need written, audio and video content and you need to have a constant flow of…
If the legendary genie in the lamp really existed, many business owners and marketers would ask it to take care of their Facebook™ ads: create the visuals and copy, set them up and launch them. Unfortunately, there is no proof…
Every once in a while, you notice that your Facebook™ ads are not delivering. Some of them are stuck in the “Pending” queue for too long. Others were approved but you get the “Not Delivering” message in your Campaigns panel….
Just when you thought you’ve perfected your technique for getting good conversions from your Facebook™ ads, the numbers start dropping. This is a sign that your competition is also working hard at their marketing strategy and doing something different. …
“What, there are NEW Facebook™ ad hacks to learn?” We understand your frustration, but the truth is that nothing stays the same for a very long time in advertising and marketing. The reason why is quite simple: as soon as…
According to recent statistics, 1 in 5 Australians eat lunch at their desk. This means that there is a high demand for catered food. By extrapolation, your catering business should be extremely busy. The reality is less rosy – you…
People get married all the time. Yet, your wedding planning business is still far from being as successful as you wish it to be. You have certainly tried lots of advertising and marketing strategies. From printed flyers to email marketing,…
Facebook™ is a great place to showcase your travel destinations with lavish photos and exciting videos. And there is one more thing that makes this social media platform attractive for travel agents like you. It is called Facebook™ travel ads….
People who look for a lawyer usually have a problem and need expert advice. They want to make sure that they get a skilled professional looking into their issue and providing the best solution. This is where your law firm…
A successful social media marketing strategy includes several platforms, so that you may reach as many potential customers as possible. Of course, it would be too expensive and time consuming to include all the social media networks in your online…