Selling insurances is not an easy job. Prospects are wary and competition is lurking around the corner. So, how do successful insurance agents get a steady flow of contracts signed? One of the marketing tools they are using is Facebook…
Cutting edge technology makes its way in every aspect of our lives, the most recent example being the popularity of augmented reality ads. These interactive forms of content overlay computer-generated objects on real-life images. This is the principle behind apps…
Instagram Stories are among the most popular type of social media content. Short and punchy, featuring high quality graphics and cool filters, this form of disappearing content features high in the content mix of many top brands. Of course, these…
Local search marketing can help small businesses be visible and find customers. They no longer have to compete with large brands that are not location bound in their marketing strategies. At the same time, by focusing on their local area,…
Social media marketing is cost effective and efficient, if you do it right. There are written and unwritten rules about what businesses should do. The written rules are the terms and conditions set by each social media platform. The unwritten…
Facebook offers many ways of measuring the results of your ad campaigns, but what if you need custom metrics? What if you have specific goals and you cannot use any of the standard metrics to measure whether they are achieved?…
Social media marketing is a living and organic thing that keeps changing with people’s preferences. You are never done creating, optimising and updating your strategy if you want to continue generating leads and sales. However, you are not labouring in…
Are you looking for qualified candidates for your job openings? And do you know where to look for them? If you are only using job boards and job fairs, you are missing out a lot. You are not reaching out…
Finding good candidates for the positions you are recruiting for is harder than ever. There are a lot of recruitment agencies like yours using job boards and LinkedIn. Candidates use their own networks to explore new career opportunities. However, there…
Facebook is a great marketing tool, and with every new content creation and measurement tool it gets better. As the Facebook Team rolls out new forms of content creating and sharing, marketers need to know how effective they are. Right…
We live in a fast paced world, where people’s attention span is getting shorter and shorter. This is one of the explanations of the major success of Stories, both on Facebook and Instagram. Since business accounts have access to this…
“Not another social media platform!” We can understand your frustration, as you are trying to stay on top of the game on 2-3 platforms already. But times are changing, and you need to evolve with them. Otherwise, your brand will…
Should B2B marketers worry about the rising trend of voice search? After all, the purchasing process in this sector still follows traditional trends and is less influenced by the latest trends. Companies don’t look for purchasing managers and supply chain…
Google local search queries are on the rise. As life and business pressure increase, the demand for local products and services goes up, as well. Frankly, nobody affords to wait until they receive a product they need or contract a…
Online shopping has undergone a tremendous transformation with the advent of voice search. Finding products and completing a purchase has turned from typing information to issuing voice commands. Digital assistants like Amazon Alexa, Google Assistant and Apple Siri have become…
Is your Google AdWords PPC strategy ready for voice search? Yes, this is the latest worry for marketers and business owners all over the world. Your consumers are less and less likely to type in a search bar to look…
The Google Local Pack has become the most active battleground for local businesses, but not everyone can be a winner. Some companies are willing to wait and work on their SEO to get there. Others are willing to spend money…
The latest SEO trend is optimizing your website for voice search. This trend is the natural result of a definite change in the way users perform internet searches. As digital assistants become more conversational and skilled in natural language, they…
Google Local Pack and local search ranking, in general, are life savers for small and medium sized businesses. They no longer need to compete with large companies for customers all over the country. Instead, they can aim lower, but more…
In the internet age, small businesses are fighting a losing battle to compete with large companies in Google search results. They do not have the funds and the large teams of marketers of big box stores. They cannot bid as…
How will your clients find your website in the voice search era? They ask questions and digital assistants embedded in smartphones, wearables and home devices. This means that you have to optimise your website for these digital assistants. Thus, they…
What is the impact of voice search on your branding strategies? The answer is: tremendous. Your whole strategy for promoting and modeling your brand image must take into account this new way of looking for information, products and services. How…
If you are running a local business, you must definitely rank on Google Local Pack. This placement is very visible to users both on mobile phones and on computers. The three local business recommendations appear next to the map. They…
Everything will be different when voice search becomes the norm. Notice that we did not say “if”. There is no question about the fact that voice search using smart devices is on the rise. People found how convenient it is…
Why do you need voice search optimisation tips for your website? Because voice search appears to be future of online searches – at least until we invent something even simpler and more convenient. With the increasing popularity of smart home…
Google Local Pack is the most envied piece of real estate on Google search result pages for local businesses. As visibility is more important than ever in a very crowded business landscape, brands are looking for any opportunity to stand…
What is voice search? And what has it to do with SEO? We are aware of your confusion on this topic, and this is exactly why we are sharing this article. First thing first, voice search officially appeared in 2011…
The B2B marketing world is a difficult place to live in and succeed. The number of potential clients expands at a very slow rate, while competition grows day by day. Plus, your prospects are knowledgeable professionals who know exactly what…
You must have encountered many social media posts labelled #TBT. The initials stand for: throwback Thursday. As the denomination shows, such posts are shared on Thursday. They are usually old photos/video of the user, reminders of important events from the…
For some time now, Facebook™ rewards the most active members on pages with the Top Fan badge. This badge appears above the user name. For Facebook™ page managers, there is a special section in the Settings area where they can…
Today we will discuss a serious matter: the quality of your Facebook™ ad leads. First of all, what is a quality lead? It is a person who clicks on your ad, follows through your sales funnel and actually makes a…
Content marketing metrics, just like SEO and social media engagement metrics, are valuable instruments. They tell you if the content you create and share performs well. By performing well, we mean several things. One is the constant flow of visitors…
Summer is here and everyone is looking for great holiday deals. And your travel agency just happens to have them! The issue is: how do you get all these people who want to go on holiday find your offers? The…
Facebook™ marketing is one of the leading elements of digital marketing strategies for companies all over the world. Its effectiveness and affordable character (when it is done right) help businesses create continuous traffic and sales funnel to their website. Thus,…
On the social media everything is public and stays forever on news feeds. There are inspirational quotes. There are interesting videos. And then there is a negative comment from a customer. The way you deal with the last issue proves…
Social media is a powerful tool for businesses and marketers to find new clients. You know it, since you are using it, too. And you are probably looking for ways to grow your number of followers, the engagement rate of…
Although you many not be aware what Quora is, you have probably used it at a certain point. It was when you were looking for an expert answer to a complex question and Quora came up at the top of…
They say that organic reach is dead. They are wrong. While you should not rely on exposure and lead generation solely from your content being shared across social media, you should not neglect this aspect either. After all, every lead…
Instagram is on the rise. As people are more attracted by visual content and less willing to sort through fake news and political debates, Instagram has grown its number of users and relevance, both for individuals and for businesses. And…
Facebook™ Business Manager is one of the most advanced tools any social media platform has created especially for brands and companies that use social media marketing. It creates a clear separation between the personal accounts of the people who work…
Do you know what social listening is? When we were young, our parents and teachers would tell us: “Listen before you speak”. It turns out that it was very good advice, not just in interactions with others on a personal…
Content marketing takes time and skill. Few business owners have time, and many believe they don’t have the right skills. At the same time, they don’t have the budget to outsource content marketing to an agency. What can you do…
The key goal of every business website is to be found by potential customers. To this end, you prepare various digital marketing strategies, invest in Facebook™ ads and try to maintain an active presence on various social media networks. And…
Before you start writing your next blog post or lead magnet, you should take a little time to read this article. We have covered many aspects related to a great content marketing strategy: how to document it, how to improve…
The word hacking is not a nice one, but funnel hacking is not actually a bad practice. We may say that it is in a grey area. However, there are good and bad ways of using it. The manner and…
Very soon, you may be able to pay for Facebook™ ads with a proprietary digital coin developed by the social media network. That’s right, the Facebook™ Team has been working for some time now on creating its own cryptocurrency. The…
We said for a long time that video is the king of content on all social media platforms, but especially on Facebook™, and now, two independent studies have the numbers that prove it. Using empirical research, the two studies focused…
At Adchief, we love to keep you informed and to help you grow your business with effective marketing advice. And part of our mission is also to show you were to look for more inspiration and help to hone your…
A good content marketing strategy goes beyond what you post, where you post and when you post. Many companies are doing everything by the book, and yet the results are below expectation. There is one good reason for this: the…
LinkedIn is the largest social media platform for professionals and businesspeople. Some of the members are looking for job opportunities, others are trying to grow their network and stay in touch with the latest development in their field of activity….