We are intelligent beings and make logical decisions about our life and future. But we are also ruled by our emotions and feelings. And this emotional part of us comes to light when we are considering a new purchase. People…
Every year, business owners face new and growing challenges. The customers are more fastidious than ever. Operational costs keep going up. And competition is lurking at every corner, ready to lure away your client base. However, smart and savvy business…
Facebook™ Marketplace is a sort of social media Craigslist. Users can post items for sale at no cost and find buyers quickly. The tab for Marketplace is prominently displayed at the top section of the mobile app and desktop version,…
The only permanent thing in life is change. This could very well be the motto of the Facebook™ team. If we look at the last half year, the social media network has made huge and profound changes to the way…
Running a Facebook™ page is a difficult job for businesses. You need to be constantly attuned to their followers and share content they will find interesting and educational. At the same time, you need to plan for ad campaigns and…
Many sales are the result of opportunity: the right ad shown to the right person at the right moment. But this opportunity is not subject to luck or guesswork. Instead, it is the result of careful planning and audience segmentation….
2018 was a year of great turmoil and changes for Facebook™. We still see the aftershocks of the Cambridge Analytica scandal – and this precise event led to the many changes made by the Facebook™ team. One of the key…
Facebook™ is, probably, the most marketing friendly social media network. The Facebook™ team is constantly improving its ad creation tools and campaign management panel. Recently, marketers have gained access to a new and extremely useful tool: Facebook™ Attribution. What Is…
Finding leads is hard. Maintaining their interest and leading them down the sales funnel is even harder. There are so many distractions both online and offline and people will soon forget about your brand. But this does not mean that…
Selling beauty is one of the most difficult jobs in the world. People are vain by nature, but in the last decade the public image has become more important than ever. Social media gives every person the chance to be…
Facebook™ ads are very effective for many industries, including the hospitality business. Travel agencies, hotels and airlines rely on them to build relationships with customers and promote their offers. The social proof given by friends and family members who liked…
While Facebook™ is the king of social media marketing, Instagram should be treated as a queen, too. For one, Instagram is owned by Facebook™. This means that many Facebook™ users also have accounts on Instagram and link them together. Also,…
2018 is almost behind us and we are ready to step into the next year. This is the time of counting our winnings and losses and celebrating a year of hard work. But don’t drink that champagne so fast –…
You may have noticed that in all our articles about Facebook™ ads we keep repeating that visuals are the most important part of a successful ad. While copy has its role to get people to click on the ad,…
We can safely say that the beginning of the 21st century has seen a huge increase in travel. People are curious to discover new places, new cultures, new people, and new cuisines. Airlines and hotels make it easier than…
We live in the era of speed. We are ready to move on to 5G internet speed, we have an app for everything to give us access to information and shopping. And we want to get to the gist of…
The car market has a longer sale cycle compared to other industries. When people buy a car, they keep it for at least 5 years or even longer if they look after it properly. For car dealers, this is means…
In marketing, nothing stays the same for a long time. The tips and tricks that worked a few months ago are now ineffective. This is even truer when you are running your marketing campaigns on the social media, especially…
Looking at your work as a chiropractor from the outside, anyone would assume that you’re fully booked and can barely take a breath between two patients. In the stressful life we live, your service is a Godsend for so many…
A good Facebook™ post should not go into oblivion. Especially if your followers liked, commented and shared the life and soul of it. In a time where relevant metrics are shifting towards engagement, you must make the most of your…
Social media marketing has been for some time the darling of all digital marketing. Let’s be honest, random banner ads on websites are no longer effective. For one, a lot of people have ad blockers installed. For another, even if…
Running a childcare business is both exhausting and rewarding. The most important thing is to have your enrolment chart full at all times, in order to stay profitable. This is not easy, because choosing a daycare is a sensitive issue…
Going to the dentist’s is never fun, but it is mandatory. A white, sparkling smile is not only a sign of beauty, but also of health. You know that and your patients know it, too. However, it takes a little…
Theory is fine, but practice usually shows how hard it is to do something. When it comes to creating effective Facebook™ ads, it is no different. As a pet store owner, you’ve probably gone by the book in designing ads,…
Pets play an important role in people’s lives. Most pet owners treat their four-legged friend as a family member. They give them the best of everything: food, toys, and healthcare. Pet stores like yours help people provide their cats, dogs…
During our entire lives, we never stop learning. This is true whether we are aware of it or not. From life lessons to acquiring new skills, we improve ourselves and become better at what we do and who we are….
Today’s mantra for most people is living a healthier life. Yet, you have not seen a significant increase in the number of the clients at your gym. You have your loyal customers and, every now and then, an influx of…
Mortgage brokerage is not an easy line of business. You need a constant supply of leads – but not just people who are interested in buying a house. They must also meet the financial criteria for qualifying for a mortgage…
Facebook™ ads are very effective because they look like regular posts and users do not perceive them as disruptive. Very few of them will bother to hide your ads, unless they are too repetitive (see our article about improving your…
Facebook™ ads are effective as long as you remember to target the right people and to show them something they want to click on. Otherwise, your ads will be ignored or get irrelevant clicks. Thus, you pay for clicks or…
The ecommerce world is busy and hectic. There are offers upon offers, limited time promotions and many, many ads of all kinds. There is no wonder that people’s attention span has got smaller and smaller and their interest dulled over…
The beauty business is a very sensitive one. The promise of a new look, of everlasting youth must be accompanied by serious credentials. Too many women and men fell victim to exaggerated promises, so that consumers are now more careful…
Selling a video game is not a child’s play at all. The market is huge, true, but well saturated. You can find any kind of game: action, adventure, hidden objects, first person shooters, etc. This means that there is a…
Facebook™ is a great place for marketers. It is the most active social media platform for people over 25 and its Ad Creator platform is extremely easy to use even for someone without prior experience. This is why most social…
We have discussed in some of our previous articles about the role of Facebook™ advertising for B2B industries. The fact remains that many marketers have the preconceived idea that social media marketing for B2B begins and ends with LinkedIn. …
A significant part of any business owner is to keep an eye on the competition. They are doing the same: trying to spy on your marketing strategies, on your ads and on the ways in which they can use your…
For starters, one of the worst mistakes B2B marketers can make is ignoring Facebook™ as a source of good leads. While it is true that B2C pages and ads are prevalent, this social media network is an online forum where…
This is one of the most difficult times to run a restaurant. There are so many large fast food networks available, offering cheap and quick meals for busy people. The growing concept of street food mobile units is yet another…
Facebook™ remains the number one social media network for lead generation and online marketing strategies. It has grown into a mature platform preferred mostly by people over 25 years old. This means that you are most likely to find your…
Both real estate agents and independent realtors can benefit a lot from using Facebook™ as a platform for finding new leads for their business. However, many of them miss out on lots of opportunities due to an inadequate approach. …
Real estate agencies and independent realtors have depended on advertising since the inception of this industry. Starting with printed listings displayed in the window to digital ad campaigns, real estate professionals knew that they had to reach out to potential…
A realtor’s work is never easy. The sale process for real estate property is, probably, the longest among all the other types of B2C and B2B types of sales. A house, an office building or a plot of land represent…
The best way of getting a good return on investment on your Facebook™ is making sure you serve the right ad to the right persons and in the right place. As the social media network grew and diversified into separate…
One of the many differences between B2B and B2C marketing is getting your message in front the ultimate buyer: the decision maker. In B2C, every potential lead is a potential customer. Even though spouses make important purchasing decision together,…
The Holy Grail of marketing is to give everyone the right message about the right product at the right moment. When this goal is reached and a formula of sorts is found, we can say that a marketer’s job becomes…
When social media ads were first introduced, experts predicted the death of email marketing. Years later, email marketing and social media ads coexist happily and help business owners create targeted and personalised integrated campaigns and find better qualified leads. …
Writing persuasive copy is any copywriter’s number one goal. But what does this actually mean? How does persuasion work? Here is a simple example. You try to recommend a film to two persons: one is your friend, the other a…
Facebook™ marketing now has a powerful ally for any business owner and marketer: Messenger chatbots. It all started with the decision to create a separate app for direct chat within Facebook™ and then with the permission granted to businesses to…
Webinars are powerful marketing tools. They help businesses build authority, attract qualified leads and drive sales. According to a survey conducted by ClickMeeting webinar platform among B2B decision makers: 76% B2B buyers based their purchasing decisions on attending webinars 41%…
For many business owners, the idea of an online strategy is a “this-or-that” approach. Some use email marketing, while others use Facebook™ marketing. But too many of them consider splitting their marketing budget so that they use Facebook™ AND email….