Any kind of marketing strategy – from Facebook™ ads to guest posting – relies on one cornerstone element: content. Your lead generation and sales efforts need written, audio and video content and you need to have a constant flow of…
If the legendary genie in the lamp really existed, many business owners and marketers would ask it to take care of their Facebook™ ads: create the visuals and copy, set them up and launch them. Unfortunately, there is no proof…
Every once in a while, you notice that your Facebook™ ads are not delivering. Some of them are stuck in the “Pending” queue for too long. Others were approved but you get the “Not Delivering” message in your Campaigns panel….
Just when you thought you’ve perfected your technique for getting good conversions from your Facebook™ ads, the numbers start dropping. This is a sign that your competition is also working hard at their marketing strategy and doing something different. …
“What, there are NEW Facebook™ ad hacks to learn?” We understand your frustration, but the truth is that nothing stays the same for a very long time in advertising and marketing. The reason why is quite simple: as soon as…
According to recent statistics, 1 in 5 Australians eat lunch at their desk. This means that there is a high demand for catered food. By extrapolation, your catering business should be extremely busy. The reality is less rosy – you…
People get married all the time. Yet, your wedding planning business is still far from being as successful as you wish it to be. You have certainly tried lots of advertising and marketing strategies. From printed flyers to email marketing,…
Facebook™ is a great place to showcase your travel destinations with lavish photos and exciting videos. And there is one more thing that makes this social media platform attractive for travel agents like you. It is called Facebook™ travel ads….
People who look for a lawyer usually have a problem and need expert advice. They want to make sure that they get a skilled professional looking into their issue and providing the best solution. This is where your law firm…
A successful social media marketing strategy includes several platforms, so that you may reach as many potential customers as possible. Of course, it would be too expensive and time consuming to include all the social media networks in your online…
Facebook™ has a constant strategy of acquiring various competitors or complementary social media properties and then monetising them. This is what they did with Instagram and this is what they are doing with WhatsApp. While the private messaging platform was…
The competition for Facebook™ users’ attention is mounting day by day. Some businesses resort to Facebook™ ad campaigns for Messenger or strictly for the mobile app. Others try to make the most of the insights they have from their Facebook™…
The internet is a fascinating place where everyone can share their ideas and opinions. It is a democratic forum, with little censorship (except for serious offences, such as hate speech and vulgarity). This means that we can enrich our knowledge…
Social media has already exceeded the limit of being an online forum for socialising only. It has become a sort of parallel cyber world where people do the same things they do in the real life. They talk to their…
It is one of those days again. You have a few unexpected tasks on your schedule. A long queue of emails awaiting to be answered. You are supposed to start working on a new product idea. AND it’s the day…
Why are we still talking about the visibility of a Facebook™ page in 2019, when organic reach is virtually dead? Simply because it is not completely gone and you must try and get as much free views as you can…
For a long time, Facebook™ did not allow pages to join or create groups. Now they can do both. But what is the advantage of dabbing into Facebook™ groups? Apart from the extra work, does a group help you with…
Facebook™ is a very useful marketing platform both for B2C and B2B companies. Decision makers, purchasing managers and buyers spend a lot of time on this social media network and are just as likely to respond to an ad there…
B2B marketing is extremely challenging even in the best market conditions. It is a smaller sized market in terms of number of potential prospects, for one. For another, the leads are highly skilled and specialised persons, who know exactly what…
How effective is your Facebook™ marketing? You take a look at the analytics panel of your page and the numbers look pretty good. But are they truly relevant? More importantly, will they be relevant in the near future, considering the…
At the face value, social media ROI shows you how effective your social media marketing efforts are. You can calculate it using the formula: Profit/Investment x 100 = Social media ROI However, the implications of this term…
Content curation means finding and sharing articles, videos, infographics, etc. that are most likely to keep your followers and subscribers engaged. This is one of the ways in which many companies keep up with their social sharing and newsletter planning…
We are intelligent beings and make logical decisions about our life and future. But we are also ruled by our emotions and feelings. And this emotional part of us comes to light when we are considering a new purchase. People…
Every year, business owners face new and growing challenges. The customers are more fastidious than ever. Operational costs keep going up. And competition is lurking at every corner, ready to lure away your client base. However, smart and savvy business…
Facebook™ Marketplace is a sort of social media Craigslist. Users can post items for sale at no cost and find buyers quickly. The tab for Marketplace is prominently displayed at the top section of the mobile app and desktop version,…
The only permanent thing in life is change. This could very well be the motto of the Facebook™ team. If we look at the last half year, the social media network has made huge and profound changes to the way…
Running a Facebook™ page is a difficult job for businesses. You need to be constantly attuned to their followers and share content they will find interesting and educational. At the same time, you need to plan for ad campaigns and…
Many sales are the result of opportunity: the right ad shown to the right person at the right moment. But this opportunity is not subject to luck or guesswork. Instead, it is the result of careful planning and audience segmentation….
2018 was a year of great turmoil and changes for Facebook™. We still see the aftershocks of the Cambridge Analytica scandal – and this precise event led to the many changes made by the Facebook™ team. One of the key…
Facebook™ is, probably, the most marketing friendly social media network. The Facebook™ team is constantly improving its ad creation tools and campaign management panel. Recently, marketers have gained access to a new and extremely useful tool: Facebook™ Attribution. What Is…
Finding leads is hard. Maintaining their interest and leading them down the sales funnel is even harder. There are so many distractions both online and offline and people will soon forget about your brand. But this does not mean that…
Selling beauty is one of the most difficult jobs in the world. People are vain by nature, but in the last decade the public image has become more important than ever. Social media gives every person the chance to be…
Facebook™ ads are very effective for many industries, including the hospitality business. Travel agencies, hotels and airlines rely on them to build relationships with customers and promote their offers. The social proof given by friends and family members who liked…
While Facebook™ is the king of social media marketing, Instagram should be treated as a queen, too. For one, Instagram is owned by Facebook™. This means that many Facebook™ users also have accounts on Instagram and link them together. Also,…
2018 is almost behind us and we are ready to step into the next year. This is the time of counting our winnings and losses and celebrating a year of hard work. But don’t drink that champagne so fast –…
You may have noticed that in all our articles about Facebook™ ads we keep repeating that visuals are the most important part of a successful ad. While copy has its role to get people to click on the ad,…
We can safely say that the beginning of the 21st century has seen a huge increase in travel. People are curious to discover new places, new cultures, new people, and new cuisines. Airlines and hotels make it easier than…
We live in the era of speed. We are ready to move on to 5G internet speed, we have an app for everything to give us access to information and shopping. And we want to get to the gist of…
The car market has a longer sale cycle compared to other industries. When people buy a car, they keep it for at least 5 years or even longer if they look after it properly. For car dealers, this is means…
In marketing, nothing stays the same for a long time. The tips and tricks that worked a few months ago are now ineffective. This is even truer when you are running your marketing campaigns on the social media, especially…
Looking at your work as a chiropractor from the outside, anyone would assume that you’re fully booked and can barely take a breath between two patients. In the stressful life we live, your service is a Godsend for so many…
A good Facebook™ post should not go into oblivion. Especially if your followers liked, commented and shared the life and soul of it. In a time where relevant metrics are shifting towards engagement, you must make the most of your…
Social media marketing has been for some time the darling of all digital marketing. Let’s be honest, random banner ads on websites are no longer effective. For one, a lot of people have ad blockers installed. For another, even if…
Running a childcare business is both exhausting and rewarding. The most important thing is to have your enrolment chart full at all times, in order to stay profitable. This is not easy, because choosing a daycare is a sensitive issue…
Going to the dentist’s is never fun, but it is mandatory. A white, sparkling smile is not only a sign of beauty, but also of health. You know that and your patients know it, too. However, it takes a little…
Theory is fine, but practice usually shows how hard it is to do something. When it comes to creating effective Facebook™ ads, it is no different. As a pet store owner, you’ve probably gone by the book in designing ads,…
Pets play an important role in people’s lives. Most pet owners treat their four-legged friend as a family member. They give them the best of everything: food, toys, and healthcare. Pet stores like yours help people provide their cats, dogs…
During our entire lives, we never stop learning. This is true whether we are aware of it or not. From life lessons to acquiring new skills, we improve ourselves and become better at what we do and who we are….
Today’s mantra for most people is living a healthier life. Yet, you have not seen a significant increase in the number of the clients at your gym. You have your loyal customers and, every now and then, an influx of…
Mortgage brokerage is not an easy line of business. You need a constant supply of leads – but not just people who are interested in buying a house. They must also meet the financial criteria for qualifying for a mortgage…