Web design trends vary from year to year and from industry to industry. It is important to have a website that speaks to your customers and gives them reasons to trust your company. This is why you should always make sure that your website is up to date and offers quick and easy functionality.
How Does Web Design Impact Your Business?
We live in the internet era, where most business deals start with a Google search. They continue with browsing websites, sending an email and then establishing a meeting. Thus, the website is the critical element that persuades a corporate buyer to consider making an inquiry.
You should treat your website as the online headquarters of your plastic fabrication company. This is the first point of contact with a potential customer. The look and contents of the website will make or break a potential long term relationship with a valued client.
A Quick Look at the Most Effective Web Design Trends for Plastic Fabricators
The following web design trends come from careful analysis of various other websites from around the world. We selected the key features that give a website a distinct character and represent a point of interest for potential clients.
1. Hero Imagery
This term has nothing to do with the film industry or comic books. It is a term that defines a large, high quality image that takes up the entire screen of the home page of a website. This image must be extremely relevant to what the company does.
A home page with hero imagery must have a minimalistic look – a few words of welcome, a call to action to explore the site and a menu. Nothing more, or the effect of the image is lost and the page will look too crowded.
Attention! The hero imagery must be your own – not a stock photo. Ideally, it should show your production facility and your team at work preparing a batch of products.
2. Content Sections for Various Stakeholders
Several people are involved in the purchasing decision in B2B. They usually come from different department and specialities. And each of them is interested in a particular aspect of doing business with a plastic fabrication company.
The easiest way of keeping all these stakeholders engaged with your website is to create separate menu sections for each of them. While technical managers will learn about the processes and technologies you use, a financial director will find out about your invoicing and other contractual policies, as well about payment terms and conditions.
3. Make Your Logo Work
Every company has their logo on their website, but few of them make proper use of it. The simplest way to create a physical bond between a prospect and your company is to make the logo clickable.
Ideally, clicking on the logo should take a website visitor to the home page. This is also convenient for someone who is still learning how to navigate your site. Whenever they feel they reached the wrong page, they can click on the logo and start all over again.
4. Use a Professional Font – Just One
It’s not only what you say on your website that matters, but how the text looks. Choosing the right font for your business is one of the most important branding decisions. Thus, you should hire a professional designer to select or create one for you.
Even if you do not have your proprietary font, make sure that you use the same one throughout your website. You can create variety by using various styles of your font (bold, italics) where they are needed to enhance a word or sentence.
5. Create an Interactive Brand Story
The About Us section is very important in B2B. A potential client needs to know that your company has the experience, manpower and market exposure necessary to understand their needs and handle their projects.
A smart and effective way of showcasing your company history is an interactive chronology. The visitors can click on a year or a specific milestone and find out more about what your business did and how it grew its reputation and market position.
Last but not least, remember that your website should be mobile friendly. This is one of the web design trends that are not likely to go away at all.