Facebook™ marketing is one of the leading elements of digital marketing strategies for companies all over the world. Its effectiveness and affordable character (when it is done right) help businesses create a continuous traffic and sales funnel to their website.
Thus, whenever something goes wrong, you have good reason to worry. Without a steady flow of leads, you may suffer a drop in sale and a significant loss of revenue. Unfortunately, a lot of things can go wrong with your Facebook™ marketing plan.
Be Aware of Any Aspect for which Facebook™ Might Penalise You
This means that you need to be extra careful about how you use Facebook™ for marketing and what you share on your business page.
Thus, we will discuss some of the most annoying Facebook™ marketing problems arising from these issues and how to fix them.
1. Your Advertising Account Is Blocked
This is a very painful occurrence, especially if you were in the middle of several campaigns and you started to get results. When Facebook™ blocks an advertising account, it also pauses all the running ads.
The first thing to do is to fill in a dispute form, asking the Facebook™ team to review your account activity and reinstate it. Please remember – send this form only once. Otherwise, you will be flagged as a spammer.
Secondly, you may access your advertising account through another Facebook™ account with admin rights. While you may not restart paused ads, you can create new ones. Attention! If you are too aggressive in creating new campaigns, Facebook™ may interpret it as a new sign of unusual activity, and block your access once again.
2. Great Engagement, Few Leads
In this instance of Facebook™ marketing going wrong, your posts get lots of likes, comments and shares. Yet, you only see a small trickle of leads to your website. This means that there is a big gap between your posts and the purpose of your business.
For example, if you are a web developing company, you may have a hugely popular Facebook™ page if you post game reviews and cute cat pictures. But these have nothing in common with your line of business: creating websites.
3. Poor Engagement despite Many Efforts
You tried photos, live video, inspirational posts, curated content….and nothing. A few likes here and there. Even fewer comments and shares. This is a serious sign of alarm for your Facebook™ marketing strategy.
It basically means that you do not know your audience very well. You don’t share content that interests and entertains them or solves their problems and pain points. You should go straight to building an accurate and current buyer persona before you do anything else.
4. You Have Lots of Negative Comments on Your Page
Negative comments come from three sources: people who are not happy with your posts, angry customers who vent their feelings and trolls. While you may disregard the third category, you should always pay attention to the other two.
Try to create a digest of all these complaints and you will get to the core of the problem. It may be that you post too frequently. Or maybe there is a lack of connection between your headlines and the content of the links (this could get your page penalised for clickbaiting). At any rate, you must perform a thorough audit of your page and fix the problem before you lose all your followers.
5. A Steep Increase in Spam Comments and Posts to Your Page
A couple of months ago, there was an unprecedented attack unleashed against various Facebook™ pages and groups by fake accounts from Russia and Indonesia. You may have been a victim of this situation and still weeding through your followers to get rid of trolls.
All we can say is to be patient and firm in taking action and banning any suspicious user from your page. Once you are done, your genuine followers will thank you for re-establishing peace and order and you can resume your Facebook™ marketing strategies.