As we have stressed in many other articles, video is king of content. Thus, the natural question is: how can I create videos for my business? Do I have to pay filmmakers for every Facebook™ ad and promotional video? Big brands do that, because they afford it. For small and medium sized businesses and marketers the answer is using video editing software to create your own videos.
An Expanding Market for a Growing Demand
As video plays such a big part in digital marketing strategies, a new market emerged and grew: that of video editing software. After all, wherever there is a demand, offers won’t fail to appear. Thus, by performing a simple Google search, you will discover dozens of online and offline tools for creating and editing videos.
However, before you decide to purchase a licence or install a software kit, you should make sure that it fits your needs. Some tools are available only for desktop, Android or iOS. Other video editing software suites are useful for ad agencies which create long and complex video content and need advanced editing tools.
Discover Video Editing Software Adapted to Your Needs
To honour our mission of supporting marketers and business owners, we did some research and identified a number of video editing tools which are a good fit for your needs.
Here they are:
We had already set our hearts on Magisto as our first recommendation when we discovered another great point in its favour: the video editing software is in the process of merging with Vimeo. This means that users will benefit from even better and intuitive tools for creating professional looking videos.
On its own, Magisto offers access either as online editing tool for desktop or as an app for Android and iOS. Some of the key features of this video editing software are:
- A large variety templates to choose from;
- Advanced, yet simple tool to edit your videos (cropping, lighting, effects, etc.);
- Library of licensed music to add to your videos;
- Watermark to brand your videos and protect your intellectual property.
Besides creating videos, you can also use Magisto to distribute your video content and have access to an analytics panel to see how well they perform.
Headliner is part of the recent generation video editing software, which appeared once it was clear that people prefer to watch videos on the social media with the sound turned off. So, Headliner helps you create videos that will get your point across, by transcribing the spoken text and adding it to your video file as captions.
Alternately, you can create videos with the tool, by adding GIF files, photos, animations, sounds and your own captions. Once your video is ready, you can export it directly from the video editing software to Facebook™, Instagram, YouTube, LinkedIn, Twitter, or Snapchat.
Headliner is free for up to 10 videos per month. If you want more, you can opt for the Pro Plan (US $12.95 per user per month), which, apart from unlimited videos, also offers:
- Access to hundreds of thousands of stock videos
- Free use of Getty editorial images
- Custom watermarks
- Custom fonts
- Custom intro and outro videos
- Priority for technical support.
If you need to edit videos quickly for the social media, then Quik is your answer. This video editing tool developed by the GoPro camera maker helps you put together a compelling video from photos and video files from:
- Your phone gallery
- Google Photos
- GoPro Plus
- Motion Photos.
You can choose from 23 themes, featuring transitions and graphics, select the fonts and filters that fit your brand image and style. Some of the customisation options offered by Quik are:
- Trimming and rotating photos and video clips
- Speed up or play videos in Slo-Mo;
- Cinema, square or portrait formats;
- Over 100 free songs to add to your videos.
Quik is available both for Android and iOS devices.
This video editing software is ideal for marketers and business owners who create videos mainly for Facebook™. This free online tool (no installation needed) helps you put together professional looking videos that meed the size and format requirements of Facebook™.
The free tool allows you to create videos of up to 3 minutes duration at 360p. If you want more, you can opt for the paid plans:
- Amateur at US $14 per month
- Pro at US $29 per month
- Popular at US $39 per month.
These plans offer access to commercial music tracks, video creation in HD720 and video lengths of up to 5, 15, respectively, 30 minutes.
This video editing app offers so many editing options, that it feels like a professional video editing suite for desktop. Yet, it is a mobile app – both for Android and iPhone – and it is completely free.
Some of the editing features you can choose from are:
- Trim/split videos;
- Speed control;
- Voice over;
- Audio mixer;
As an extra bonus, there is no limitation to the duration of the videos you want to create.