Instagram marketing for a B2B company? Is this for real? Yes, it is. Corporate buyers are people like you and I. They have Instagram accounts. They are just as likely to start following a potential supplier on this social media platform as they would do it on LinkedIn. With one condition: if they see something that makes their while to spend some time watching and following a link.
You must always keep in mind what Instagram is about: visuals and hashtags. One cannot work without the other. Great images need adequate hashtags if you want your prospects to find them. And a catchy hashtag needs to accompany an equally catchy photo or short film.
How Does Instagram Fit into B2B Marketing Strategies?
While it is not at the forefront of online marketing campaigns, most major brands are active on Instagram. Their purpose is to give their company a human face, enhance the visual strategy of their branding and find new clients.
Therefore, whether you are a professional cleaning provider or the developer of the most recent CRM solution, your company should have an Instagram account and run it as professionally as you do your other social media accounts.
So, how exactly should you manage your Instagram marketing strategy? Here are a few helpful tips:
1. Share Insightful Infographics
We love to read long columns of numbers and percentages….said no one ever. Abstract information is difficult to share in a meaningful way. Yet, right there, in those numbers, is the proof that your products and services are professional and a good fit for your customers’ needs.
This is why infographics were invented. You have the chance to shine the spotlight on the key information in your statistical data in a visually appealing manner. And where else should you share infographics than on Instagram – the king of visual social media?
2. Cross Share Your Posts on Other Social Media Platforms
If it is on Instagram, it should be on Facebook™ as well. Since Facebook™ acquired Instagram, it made it possible for users to link their accounts and instantly share posts on both platforms.
This is a very simple and effective strategy during busy period when you tend to lose track of what you did or did not post on various social media accounts.
3. Shine a Light Inside Your Company Culture
Do you have a young and vibrant staff? Is your office remarkable in its layout, style and the comfort it offers your employees? In other words, is your company culture worth showing off to the world?
Then do it – on Instagram. Corporate buyers will love to see exactly who they will be working with. Such posts build trust and help create bonds and communication between B2B suppliers and their clients.
4. Turn Boring Presentations into Lively Videos
It takes just a few clicks to create an engaging video with one of the many video editing apps available. So, it’s time to repurpose those long Slideshare presentations and pack them into a short and impactful video.
Videos perform very well on Instagram, as long as you follow the KISS rule: keep it short and simple. You don’t need to translate an entire presentation in a video. Select 2-3 major highlights and focus exclusively on them.
5. Last but Not Least…Advertise on Instagram
Instagram is not just a place for sharing videos and photos. Using your Ad Manager platform on Facebook™ you can create and deploy ads on Instagram, on the users’ timeline and within Instagram Stories.
While a bit more expensive than Facebook™ ads, Instagram ads are proven to have a higher conversion rate.