People get married all the time. Yet, your wedding planning business is still far from being as successful as you wish it to be. You have certainly tried lots of advertising and marketing strategies. From printed flyers to email marketing, from banner ads to attending wedding fairs – but you only got a few leads in each instance and even fewer clients.
The reason for these failures is simple – you were not posting your ads and marketing messages where people are looking for them. The future bride and groom of the mobile internet era are spending their time on Facebook™ looking for everything for their wedding, from the theme they want to have to the wedding planner they want to hire.
Facebook™ Is the Biggest Wedding Fair in the World
This is not an exaggeration. The social media network has become a huge platform for businesses to advertise their products and services and for their clients to endorse and recommend them. Google searches do not offer any guarantee that the result is a good match for what people need. Website reviews can be manipulated. But when they see their friends giving a 5-star rating to a business on Facebook™, people will trust that business.
All of the above mean one thing for you: you need to be present on Facebook™ and you need to advertise your wedding planning business with Facebook™ ads. In this article, we will show you how to increase your number of bookings and have more loyal clients with Facebook™ ads for wedding planners.
Getting Started with Facebook™ Ads for Wedding Planners
Facebook™ ads have one of the best cost/benefits ratios out of all online advertising tools. Depending on your goals and budget, you can display your ads on the desktop platform or mobile app, on Messenger, Instagram and, very soon, even on WhatsApp.
The reason why Facebook™ ads for wedding planners work so well can be found in the way the platform collects data about its users and shares these data with advertisers. These ads can be targeted at various types of audiences using advanced demographic and behavioural filters.
These being said, here are some simple ways to get more leads with Facebook™ ads for wedding planners:
1. Target Engaged Couples in Your Local Area
Facebook™ allows you to target various types of engaged couples: newly engaged, engaged for 6 months, 1 year, etc. This allows you to create different types of campaigns that speak out to people at various stages in their engagement.
Geographically speaking, you should target Facebook™ users who live in the area where you offer your services. In general, people want to have an easy access to their wedding planner and discuss various aspects of their big day.
2. Do Not Be Salesy In Your Facebook™ Ads for Wedding Planners
Every ad must have a CTA (call to action), but it cannot be “Hire me”. Why? That won’t happen. A wedding planner is an important person for a couple getting married. They will certainly not hire one from a Facebook™ ad. First, they want to get to know you and find out if you are a good fit for their personalities.
Secondly, they want to know more about your specific way of handling a wedding, from location scouting to calming down a bride’s nerves. This takes a longer lead nurturing effort. Facebook™ ads for wedding planners are pointers along the way, but they do not replace the journey itself.
3. Target People with a Similar Background to Your Best Clients’
Whether you see it or not, in time you developed an affinity with a specific type of engaged couples and they were extremely happy with the way you organised their wedding. It makes sense, then, to look for clients that resemble them.
With Facebook™ Lookalike Audiences, you can find users whose profile is a good match for your best clients – down to their education, income level and lifestyle.
4. Create a Specific Landing Page for Each Ad Campaign
Sending Facebook™ users to your website home page from an ad is one of the biggest mistakes. The users are confused because they do not know what you expect them to do. Should they read the Testimonials page? Should they read about your services? Or should they go to the Contact page? In the end, they will leave the site and you will pay for clicks without getting any lead.
Landing pages are distraction free and tell people that they got to the right place: yes, they can download your free guide on picking the ideal wedding venue or they can book a free video consultation with you to discuss their wedding plans.
5. Try to Upsell Your Existing Clients
How do you upsell to people who got married? What else can you do for them? The answer is – a vows renewal ceremony. These ceremonies are increasingly popular among couples. It is a great way of bringing their families together again and even including their children in the event.
While some couples renew their vows every year, most of them do it after at least 3-5 years. So, make sure you save the wedding dates for your best clients and target them with a special campaign for vows renewal at the right moment.