Have you ever wanted to convert more window shoppers into sales?
Here’s a simple truth.
Window shoppers aren’t profitable unless you have a way to bring them back to buy LATER.
This is the same for an online and physical store brand.
A window shopper is someone who is 'just looking’.
A percentage of these window shoppers who love your products need permission or a nudge, so they buy from you.
This Is Called INTENT To Buy
Every visitor on your website shows a different level of intent based on their interest in your brand and products.
You'll sell more by marketing to higher intent visitors.
It's because of psychology.
Think about when you walk into a store and look at a product.
Your decision to not buy is usually pretty quick.
When you buy, the decision takes longer. You consider your options to make sure it's the right thing.
This same behaviour happens online.
We capitalised on it and made $7,745 presenting an offer to a higher intent audience for an outdoor living brand.
The best part when you set up an intent-based sales system like this is how little time it takes to manage.
How You Can Measure Online Intent
Technology makes it much easier to segment customer interests compared to 5 years ago because now you can pool together people with specific actions.
Here are some of the actions Facebook lets you pool together people with.
People who have viewed 95% of your video.
The time spent on a specific page.
How many times someone has visited your site.
A visitor who spends 5 seconds on a product page is less interested than someone who spends 60 seconds on a page.
So the logical thing to do is help customers buy by giving them the opportunity AFTER they have visited your store and shown this behaviour.
This gives window shoppers time to ‘think about it’ and to buy when they're ready.
How To Retarget Intent
The best way to retarget a customer is with an intent-based offer.
For example, if you send a %5 off discount to the customer 24 hours after they spent a few minutes looking at your product on your website, it might be enough to get them over the line and buy the product.
Testing what offer works to any intent is one way you can optimise and scale your sales online.
When you make an offer to your audience with the highest intent you'll make more sales.
If you’re not retargeting window shoppers who have been thinking about your product, you’re losing revenue.
This is one strategy we used for an outdoor living brand.
When you set up multiple systems to make offers to your visitors based on their intent, your sales will increase and happen like clockwork.