A digital marketer’s work cannot wait in stand by, even during a commute drive or as you get from one business meeting back to the office. You need to know whether your ad campaigns work or if your brand reputation is doing well in the online environment, and you need to know the latest trends in the social media for your niche. This is why you cannot simply wait until you get to your office and your computer.
But, as a well-known ad slogan states, there’s an app for that. Most of the online digital marketing tools you are already using have developed mobile apps. These apps allow you to work on your mobile phone on the go and stay productive as you ride in a taxi or on the underground train. The mobile apps and web tools are interconnected, allowing you to sign in with the same account on all supported devices and sync your work across all of them.
We have tested a range of such apps and these are our top recommendations for you:
Many people have great ideas at the most unlikely times. The problem is that by the time they get to a computer or even a piece of paper and pen, the idea is gone. This won’t ever happen to you again if you use Evernote. All you have to do is take out your phone, open the app and tap in your ideas. Once you reach your office, you will find the note synced into your web account and can elaborate on it and share it with your team.
Evernote is one of the most helpful mobile apps if you are constantly on the go and do not have time to sit down at the computer or grab a notebook and a pen to write down your creative ideas and outlines for marketing campaigns.
Are you planning your next Facebook™ ad campaign? Chances are, you will come up with a great idea on the way to the office, or during a flight. In this case, you need Pagemodo – a mobile app which allows you to create digital ads for Facebook™.
Pagemodo offers more than an ad design studio. Once your ad is ready and you are ready to launch the campaign, you can set up the targeting parameters within the app and send the final version to your Facebook™ account. Once you reach your office, you can already check the first analytic results in your Ads Manager panel.
As a digital marketer, you certainly have many accounts on various websites. Chances are, you have different, long, and complex passwords for each account due to security concerns. Since writing them down in a computer or mobile note, or even in your agenda, is not recommended, you rely on your memory to log in to each of these accounts.
But your memory is already full with daily tasks, milestones, deadlines, etc. It is natural to forget a difficult and unfamiliar password. And this is where LastPass steps in. This useful mobile app helps you memorize all your login data in a secure manner, so that you can always log in to your accounts without worries and without risking the safety of your confidential data. Once you have stored your account login data into LastPass, it autofills the login text fields for you and with just one tap you have accessed your account.
- Sprout Social
Sprout Social helps you bring all your social media accounts into a single platform, giving you a quick view of the activity on them, displaying the analytics of your page activity, and allowing you to schedule posts or share curated content on the go.
Sprout Social integrates Facebook™, Twitter, LinkedIn, Instagram and Google+ at the moment. However, the developers’ team promises further integrations with other social media networks in the near future. For now, its capabilities are sufficient to help you save time and keep your social media activity under control wherever you are.
Keep track of your social mentions and a close eye on your competitors with Perch. This is what the app does, in a nutshell. But let’s elaborate on this a little. Perch will track every review and mention which refers to your business or brand name, and sends you instant notifications once they are posted. You will also receive weekly email digests concerning the performance of your social media posts and how you measure up against your competitors.
With Perch, you can always keep your brand reputation under control by stepping in to respond to and/or correct any negative reviews and diffuse any potential spreading of negative feelings towards the brand.